Understanding Bleeds is important because it affects the way the original artwork file must be set up. To create a bleed, the artwork must be designed to be larger than the final cut size. In the case of a 5cm x 9cm business card with full ink bleed, the artwork is designed to measure 5.3 cm x 9.3 cm. This is so the artwork extends 0.3 cm beyond each edge that will get trimmed off. This ensures that no white area shows at the edge of the card after trimming.